# Magick Agency

> Magick Agency is an outbound power dialer for call centres, BPOs and collection agencies in India. It dials contact lists for human agents as soon as they are free, analyses every call with AI, scores each agent against the rest of the floor and sends scheduled reports, with agents working from a browser or a mobile app.

Sometimes written as MagickAgency, Magic Agency, Magick Agency Dialer; the correct name is Magick Agency.

Magick Agency is operated by MAGICKVOICE LLP (India). Call centres, BPOs, collection agencies and telesales teams use it to dial contact lists for their human agents, keep to calling hours and Do Not Call lists, analyse every call with AI, compare each agent with the rest of the floor, and send PDF and Excel reports by email. Agents work from a browser or from the Android and iOS app.

Key facts:

- **What it is:** An outbound power dialer for teams of human agents, with AI call analysis and reports
- **Built for:** Call centres, BPOs, collection agencies, telesales and support teams in India
- **Dialling:** Dials as soon as an agent is free, splits capacity fairly across live campaigns and pauses a campaign when abandoned calls cross your ceiling
- **AI:** Transcription (including Sarvam for Indian languages), sentiment, topics, quality scores, a summary and up to 20 custom checks per call
- **Agent scorecards:** Each agent compared with the 25th percentile, median and 75th percentile of their own floor
- **Reports:** Agent, campaign and account reports as PDF and Excel, on demand or emailed daily, weekly or monthly
- **Agents work from:** A browser on a desk, or the Android and iOS app over any data connection
- **Inbound:** Sticky-agent routing, queues with hold audio and route hours, and a missed-call follow-up list
- **Telephony:** VoiceLink, or Plivo on your own account
- **Data:** Hosted in India (AWS Mumbai region); every tenant and account isolated

Security:

- **Hosted in India:** The service and its database run in the AWS Asia Pacific (Mumbai) region.
- **Every account kept apart:** Tenant and account isolation is enforced on every query, so one client never sees another’s data.
- **Six roles, invite only:** Owner, admin, account admin, operator, viewer and agent. People join only by a single-use email invite.
- **Audit logs:** Dialer, console and admin actions are logged, including every Do Not Call override and its note.
- **Signed links, masked numbers:** Recordings and report downloads use short-lived signed links. Logs mask phone numbers and email addresses.
- **Retention you control:** Transcripts are deleted after 30 days by default, and old call records can be purged on a schedule.

## Pages

- [Home](https://www.magick-agency.com/): Overview — the console, features, AI insights, the mobile app, how it works, comparison, security and FAQ
- [AI insights](https://www.magick-agency.com/#ai): What the AI analysis of each call contains, and how agent scorecards work
- [Mobile app](https://www.magick-agency.com/#mobile): The Android and iOS app for agents
- [FAQ](https://www.magick-agency.com/#faq): Answers about dialling, abandoned calls, AI, reports, inbound, DNC and data storage
- [Use cases](https://www.magick-agency.com/use-cases): All use cases
- [Collections & EMI reminders](https://www.magick-agency.com/use-cases/collections): Work large overdue books with retries, callbacks and promise-to-pay outcomes tracked for you.
- [Telesales & lead follow-up](https://www.magick-agency.com/use-cases/telesales): Call every lead on the list, follow up on schedule and see which agents and hours convert.
- [BPO client campaigns](https://www.magick-agency.com/use-cases/bpo): Run many client campaigns on one floor, each with its own rules, team and reports.
- [Support & callbacks](https://www.magick-agency.com/use-cases/customer-support): Answer customers who call back, route them to the agent they know, and follow up on every miss.
- [Remote & field agents](https://www.magick-agency.com/use-cases/field-and-remote-teams): Put agents on the dialer from anywhere with a phone and a data connection.
- [Full reference for LLMs](https://www.magick-agency.com/llms-full.txt): Every fact, feature, use case and FAQ in one plain-text file

## Product

- [Book a demo](https://www.magick-agency.com/#book-demo): Pricing is on request; a demo is the way to start
- [Sign in](https://app.magick-agency.com): The Magick Agency console for existing customers

## Contact

- [Sales](mailto:sales@magick-agency.com): sales@magick-agency.com
- [General enquiries](mailto:hello@magick-agency.com): hello@magick-agency.com

## Optional

- [Privacy policy](https://www.magick-agency.com/privacy): How we handle your data
- [Terms of service](https://www.magick-agency.com/terms): Accounts, acceptable use and liability